HometownGeorgetown.com

MLS Residential Activity in Georgetown, Texas Week Ending December 8, 2007

The numbers that interest me most are the Pendings and the Solds because they prove what I’ve been saying: If house is priced right, the buyers will come. The median number of days the Pending homes have been on the market is 49. Eight of these 23 homes were on the market less than a month; one home was on the market for only four days when an offer was made and accepted. It’s hard to know what it was about this particular house that made someone snap it up right away, just from looking at the figures such as square footage and number of bedrooms. Even the photos only tell part of the story. There was something special about this home that made it more appealing to these buyers than the others on the market in their price range. By pricing their home competitively, the homeowners were able to come onto the market at the top of the heap. They looked at the competition with their REALTOR, and they determined the price that would net them a quick sale. Their home was the best home in that price range.

What homeowners need to realize when they are selling their home is that they must shift from living mode to selling mode. You need to think of your home as a product in a retail store. If you want to catch a buyer’s interest, you need to display the product the best way possible, and you need to price it competitively. Car sales make a decent analogy. Price isn’t the only issue. Buyers are willing to pay more for a car that looks prettier, that has more accessories, that fits their family’s needs better. But if you’re looking at two cars that are, for all intents and purposes, very comparable, wouldn’t you choose the one that was priced lower? Of course you would. When you are selling your home, it becomes a product, and buyers will judge it as such. Get some expert advice from a REALTOR, look at the other properties that are currently on the market, and pay close attention to the homes that have sold quickly over the past few months. Make sure that your house is the prettiest, most appealing house in its price range. To do that, you might need to fix up the house, you might need to consider a lower price than you had initially desired, or you might need to do all of the above.

I watch the market very closely, and I have the tools at my fingertips to analyze your particular market segment. If you need help pricing your home, please give me a call at 512-876-6544 or email me at jenel@moreland.com.